Overview

About The Project

This is a visual design strategy project about food safety. Spreading awareness about your health and food safety is on top priority. People are more concious about what they are eating and that has also affected their buying habits. This project involves portraying the food safety via collaterals. This includes visual design, branding, creating awareness videos, collaterals and websites.

Timeline

February'19 - May'19

My Role

Research, Visual Design Strategy, Branding, Visual Design, Graphic Design.

The Challenge

Recently it has been proved that healthy living and being fit leads to a better living. We all depend on farmers and agriculture in general and thus we need to be careful with the vegetables that we buy because it has loads of fertilizers, pesticides and wax over it! The term “natural” does not guarantee consumers as much, because products are often cheaper than the organic products.

The Solution

Awareness Campaign

Organix helps in fighting with the golbal warming influences and maintaining healthy nutrition.
Choose Organic farm produces and switch to healthy living!

Research

Agriculture production in the U.S. uses nearly 700 million pounds of pesticides every year, according to Consumer Reports, and nearly three-fourths of the 6,953 produce samples tested by the U.S. Department of Agriculture in 2014 contained pesticide residues, according to the Environmental Working Group, a nonprofit that works to protect human health and the environment!

I took surveys and interviews to identify the buying habits of people. I interviewed 2 groups, 1 group were between 25-35 years of age and the other was 55-64.